Discovered Labs is a search and AI visibility agency. We combine traditional SEO with Answer Engine Optimization to get B2B software companies ranked on Google and recommended by ChatGPT, Claude, Perplexity, and Google AI Overviews.
We started Discovered Labs because we saw the biggest shift in search since Google launched PageRank. AI is now where B2B buyers research, compare, and shortlist software.
Most companies are invisible in these conversations because their content wasn't built for how these systems retrieve and cite information. We built this agency to close that gap, bringing experience working with transformers, the technology underpinning modern LLMs, and building infrastructure at companies like Stripe, Coinbase, and Brex.
B2B buyers now use AI assistants like ChatGPT and Perplexity alongside Google. These aren't the same channel. They use different retrieval methods, trust different signals, and surface different results. Ranking on Google doesn't mean you'll get cited by AI. You need a strategy that covers both.
Even market-leading companies are missing from AI recommendations for most buyer queries. AI models trust structured, entity-clear content and third-party validation. These are signals most B2B companies haven't built because traditional SEO didn't require them.
We help B2B companies win across every organic surface: Google, Bing, ChatGPT, Claude, and Perplexity. Wherever your buyers are searching, we make sure they find you. Over 20,000 people follow our research, and we've helped scale B2B SaaS companies to over eight figures in ARR. If you want to own your category across search and AI, that's what we do.
An AI researcher and a growth marketer, building the agency they wished existed.
Co-Founder
Former British Army Sniper, turned B2B growth marketer. Spent the last several years on B2B SaaS growth, helping multiple companies scale past $1M in ARR and notably helping Instantly.ai scale to $20M ARR in 3 years. Built an audience of over 20,000 B2B marketers.
Co-Founder
Ex-Stanford AI researcher who's led engineering teams at Aurora (self-driving cars) and built fraud detection systems at Stripe, Coinbase, and Brex. Architected the CITABLE framework and proprietary tools that power Discovered Labs' results.
Sure, we love technology. But great outcomes still require great people.
"We're working with Discovered Labs and have achieved excellent results. Highly recommend the teams delivery - they consistently put out a higher volume of content than the norm."
"You guys are a highly technical, AI-native agency. Not just talking about it, but really implementing systems."
We've built systems using LLMs. We've grown B2B companies to $20M+ ARR. Now we bring both skill sets to make your brand the answer AI gives.
See how AI currently talks about your brand with a free visibility audit. No commitment. 30-minute call.